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Marketing Basics & Tips


Marketing 101

Introduction to marketing to ensure you successfully grow your business, and attract and retain a large base of satisfied customers. This course emphasizes the value of the customer to the business, and focuses on two guiding principles: satisfying customer needs and the importance of profitable sales volume over maximum sales volume.

Marketing Tips

This course offers a comprehensive review of marketing subject categories and strategies, including Target Marketing, Product Marketing, Education & Information, Pricing and Payment, Marketing Communications, Media Relations, Customer Service and Relations, Networking and Word of Mouth, Advertising, Special Events & Outreach, Sales Ideas, and Market Performance.

**DISCLAIMER: NOT ALL COURSES ARE REQUIRED. PLEASE FEEL FREE TO TAKE ONLY THOSE COURSES THAT INTEREST YOU.


Type Lesson Title Time
Pre-Test00:10
Lesson 1—Marketing 1011:00+
Lesson 2—Marketing Tips1:00+
Post-Test00:10+
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